brand + web


Kevin McAbee with Spire Veterinary has a special niche in the veterinary world. Instead of working out of one location, he travels to multiple clinics. And for how good he is, I know a lot of people appreciate his mobility.


As a referral through a friend, I helped Kevin create a brand that reflects his personality, but also his professionalism. After a phone call with his wife, Carley, I created a few logo options, along with color & font choices. Next came wireframes and some excellent copywriting from Carley. After approval, I built the website using Adobe Muse.